More important for your business is the fact that 80% admitted they’d be more likely to give their business to a company that offered them a personalized experience.Įmail lists are an old standby of marketers, and they lend themselves well to personalization. In a survey of 1,000 people, 90% remarked that they found personalization appealing. Accordingly, traditional means of advertising are becoming much less effective. Consumers are quite adept at tuning out generic ads that have no real connection to them. Users enjoy it more than other content.Ģ020 is going to be the year of personalized marketing. Simply put, interactive content is more engaging.Interactive content is immensely shareable, and when users share this content, it helps to grow awareness of your brand.This type of content serves to keep visitors on your page longer.Interactive content is different and new, and as such, it stands out more.In fact, a whopping 91% are seeking more visual and interactive content. Today’s buyers are looking for new experiences when they go online, and for many, that means greater interactivity. Ikea, for example, has an app that allows users to visualize what a piece of furniture would look like in their home before making a purchase.
In 2020, AR is expected to surpass VR in popularity, despite VR’s early lead.Īlready, many major companies are making use of AR. In recent years, both augmented reality (AR) and virtual reality (VR) have become massively popular and are emerging as top trends in marketing. Social media offers you the ability to reach new customers quickly and easily, shortening the sales funnel and making it easier for users to shop.īy 2020, shoppable posts are expected to be the norm.
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